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What guidelines and principles do you follow in your investing methods? In the last series,we covered the 10 guidelines of the to help you become the best investor you can. Now,I wish to move focus these guidelines and supply you with some axioms I’ve learned throughout the years.

What is an Axiom?

An axiom is a statement of belief that everybody knows to be real. Hundreds of years back,individuals would have thought that ‘supply equals demand’ was an opinion,but given that it’s been proven over and over,we know it as an axiom.

The Zurich Axioms

This leads me to the primary subject of this and future blogs– the Zurich Axioms. Here’s the backstory on them:
Back in the mid-1980’s,a person called Max Gunther released the book The Zurich Axioms that spilled the beans on the Swiss monetary world.
For those that aren’t old enough to keep in mind investing before this,everybody was concentrated on the income they were making. We all wanted to make as much money as possible,and the actual investment preceded and foremost prior to any other part of the decision.
The Swiss did things differently. Essentially,they were squashing it in the investment game and were beating everybody. As an extremely wealthy nation,everybody wanted to understand how they did.
That’s where Gunther can be found in.

Understanding Risk

What the Swiss investment companies were doing differently was that they focused on risk and comprehended danger to its really core. They cared more about the threat an investment posed,not the possible revenues since the lower the risk,the much better their possibilities of investment success.
If you ask the Swiss at the time how they did it,they would state “by making clever investing choices.” But all of us know that wasn’t the case. In truth,this risk-centric technique was simply in their investing DNA. They took this method for approved and didn’t treat it as a new method to technique investing,but rather the only way to do it.

Why the Zurich Axioms Matter

There are many things that you can (and will) discover from the Zurich Axioms. Basically,there are two primary point of views from which to view them.
For one,they show that there isn’t one ideal way to approach investing. In some cases the most counterproductive concepts can be the most effective. At the time,the Zurich Axioms ran out the normal,today we know that even the wildest investing concepts can work.
Second,The Zurich Axioms reveal that there are no rules in the investing world. You are the person that develops the rules,however there isn’t a concrete list of guidelines that you must follow to a tee. You’re complimentary to experiment and try new techniques to see if they work.

Stay Tuned

Ready to discover more about the Zurich Axioms? Well,you remain in luck. Follow me on social networks and register for this blog so you’re very first to read the following posts in this series.

Find out more from John Sage property developer. www.johnsage.com.au

The Vegas Money Formula teaches you how you can make small bets on to break through the noise and accelerate return on your efforts.

If you are ever listened to a professional in the online marketing or startup area,you’ve probably heard advice that seems somewhat like this,”Figure out how to get an extra hour out of each day and use that opportunity to work.” Or perhaps you’ve heard this one,”Live as little money as you can until you’ve got a profitable startup.”

I’m here to tell you that this advice isn’t just outdated,but it may very well be the reason whyyou haven’t made much progress on your business idea.

The Vegas Money Formula may be the piece of the puzzle you’ve been missing. Your big break.

Why Most Startup Advice Out There Doesn’t Work Now

Organic Reach online Has Declined Dramatically

Many of the gurus offering advice online have been in existence since the early days of the Internet,when getting fans and views had been easier to hack than it is now. These”experts” expect you to be able to publish something and get an organic audience exactly the same they did.

In March 2013 Google stated they were conscious of 30 trillion pages on the web. By 2016 that amount was 130 trillion and 576,000 new websites are created each and every day.

Because the Internet has grown so hugely,it is more difficult to break through the noise and get discovered. Plus,platforms like Facebook and Google rely on ads to make money so their incentive to surface content is closely tied to earnings.

Take this for instance. When I started marketing years back,when a Facebook company page posted,16 percent of fans saw that post. That number has steadily declined. Unless you specifically pay to”boost your post,today’s average organic reach sits well below 1 percent.

If you want feedback from someone besides your mother or your best buddy,you have to figure out how to break through the noise and get through to your target audience.

Later in this post I’ll teach you some techniques for actually reaching your audience so you get the feedback you require. But first,let’s debunk the”save your pennies” advice that kills the advancement of numerous entrepreneurs.

Why A Scarcity Mindset Rarely Works,Especially for Entrepreneurs

Entrepreneurs tend to be dreamers. They solve problems because they are able to imagine a bigger,better world that exists beyond the present moment.

– LaurenProctor32.com

Most startup coaches who assert”internet freedom” state that if you can hold on and save your pennies for long enough,you will come to hustle your way to success.

I disagree.

To ask an entrepreneur to pull back from their vision and place their physical self in an uncomfortable position is the most surefire method to detach them from their dream.

Instead,I recommend a mindset change. If you can place yourself in a position in which you are not worried about how you are going to pay next month’s rent,you can turn your startup endeavors into a hobby.

This allows you to live comfortably,fuel up on real food and sleep,and spend your free time on leveling up with your business.

Mindset is critical to what we do. A mindset of drama,pursuit,and healthful gambling is fundamental to the Vegas Money Formula.

What is The Vegas Money Formula?

The Vegas Formula for Entrepreneurship is the regular practice of taking a small amount of extra budget from the close of each month and investing it in an experimentation framework that puts you in front of individuals who would potentially encourage your company.

I call the volume you should invest Vegas Money since it ought to be the amount of money you can afford to lose without negatively impacting your everyday life.

The difference between this and actual Vegas is that the house is actually just you (and not some massive smoke-filled casino dinging with slot machines).

Rather than throwing your money at a pair of aces,you are making small,incremental investments in your future.

Later in this article I’ll describe how to implement the Vegas Money Formula,but first let’s explore why it skyrockets your odds of success.

Why The Vegas Money Formula Works So Well

What I enjoy most about the Vegas Money Formula is two things:

1. Unlike actual gambling,the odds are not inherently stacked against you. In actuality,when it comes to entrepreneurship or publishing on the internet,the more attempts you make,the more likely you are to get a hit or go viral. Publishing more and getting feedback from people increases the odds that you’ll find your people and hit on something big.

   Ji Lin of Andreessen Horowitz came out this year and said this to make a comfortable wage in america,you just need 100 people who care enough about what you are doing that they will support you. The more you get out there,the more likely you are to connect with these 100 people.

   Examples and models where these kinds of direct to money support channels exist comprise Substack,Mighty Networks,Memberpress,Thinkific or alternative course platforms,and more.

   If you monetize via e-commerce or something like BuyMeACoffee you are still likely to need more than 100 fans,but the principle still stands.

   The Vegas Money formula puts you in front of people consistently. If you’re willing to learn from the comments that the formula provides you,you are increasing your odds of locating the supporters you need to succeed.

2. If you win big,the payouts offer an outsized return on your investment.

   There was a window after World War II when faithful office employees were basically guaranteed a job for a very long time. Workers higher up on the corporate totem pole got company cars and expense accounts that allowed them to wine and dine without making a dent in their ever growing pool of wealth. For instance,this was a set of the wealthy class who always knew they could rely on an increasing savings account.

   Those times no longer exist and most people nowadays are made to work on an hourly basis with perks,bonuses,or an expense account. In the modern world,the most likely way to make outsized returns for yourself is to either increase your hourly rate or break away from snare of trading your time for money.

   The Vegas Formula functions to boost your value or assist you experiment with new monetization models that disassociate your time from money.

   Now that you have context for what the Vegas Formula is and how it works,let’s discuss how to incorporate it into your daily life.

How to Implement the Vegas Money Formula For Your Thought

Start with an Experiment (or Collection of Experiments)

Map the Parameters and Key Performance Indicators (KPIs)

Spend Your Money Wisely

Observe the Results

Start Over,Only Smarter This TimeFor a free tutorial on how to do this,go to

There are a lot of different ways that you can show that you are a fan of your favorite sports teams. From jerseys,to collectables,to even tattoos,fans have shown their appreciation for the teams that they love in a variety of ways. Perhaps no other thing proves your fandom than having some exclusive memorabilia from your team or its players. Owning a piece of sports memorabiliahistory can be invaluable to someone who cherishes it,and a lot of people will go to great lengths just to get it. Maybe you have a signed baseball,a game used hockey stick,the gloves from your favorite wide receiver,or even a signed pair of shoes from your favorite basketball player. No matter what it is,you want to display it proudly,and let the world know exactly what it means to you.

Securing Your Items

In times past,it was difficult to make sure that memorabilia was stored in a way that kept its integrity. It’s no secret that things can deteriorate over time,especially if it isn’t cared for. Now,people have display cases,or sometimes entire rooms,dedicated to displaying memorabilia. It’s important to understand how lighting,dust,and excessive handling can compromise the integrity of your items. We all remember the scene in the movie The Sandlot,where a child decided that a Babe Ruth autographed baseball was ok to play with. Make sure to avoid these circumstances and have your prized possession secured properly.

Lighting and Dust

It doesn’t matter if you have a “man-cave” or just a dedicated display case,take the time to make sure that the conditions are right for storage. Have soft lighting around the items,and refrain from direct sunlight. Also,consider plastic casing around your items to prevent dust,and acting as a barrier between the items and people’s hands. The oils and dirt that are on our hands can severely damage fragile items and will cause lettering and fragile materials to deteriorate over time. With a solid casing,you are eliminating these possibilities.

Check Its Authenticity

The last thing you need to worry about,or maybe the first thing depending on how you look at it,is how to make sure that the item you own is authentic. If you got the item directly from the athlete,or the sports organization,then you 100% know that it is legit. If you go through a vendor though,it can be different. Unfortunately,there are a number of people looking to make a quick buck through fake items. Make sure you are getting a certificate of authenticity with your items if you are planning to buy them from a store,or if you have the means,get it appraised yourself. Getting an authentic piece of memorabilia from your favorite team or athlete is amazing,just make sure you are getting the real deal,and are storing it in the best way possible.